Role Description:
The PPC Team Lead drives large-scale e-commerce advertising across Scandinavia, the Baltic States, and Europe—primarily through Google Ads, and other paid media platforms as relevant. This is a hands-on role focused on improving performance outcomes (more conversions, less wasted spend) while raising execution quality across the team.

Responsibilities:

• Manage PPC strategy, planning, and execution across paid channels (Google, Meta, Criteo, affiliates)
• Manage campaign lifecycle: setup, launch, optimization, testing roadmap, and ongoing improvements
• Actively identify and resolve issues, implement improvements to capitalize on opportunities—finding creative solutions based on business needs and goals
• Own budget planning, pacing, forecasting, and reporting for paid channels
• Lead performance measurement and insights: dashboards, reporting cadence, and actionable recommendations
• Improve targeting and audience strategy based on behavior, funnel data, and results
• Ensure tracking and attribution are accurate (pixels/tags/conversions), and troubleshoot escalations
• Coordinate creative and messaging with internal teams; ensure assets support performance goals
• Manage external agencies/partners, mentor PPC team members and act as the go-to expert for high-impact problem solving
• Monitor competitive activity and market shifts to inform positioning and offers
• Stay updated on industry trends and best practices

Requirements:

• 5+ years of hands-on PPC / performance marketing experience (e-commerce preferred)
• Budget responsibility: planning, pacing, reallocations, and efficiency control
• Proven impact on results (ROAS/CAC/CPA, conversion rate, revenue growth)
• Daily ownership of Google Ads campaigns (Search, Shopping, Performance Max), including scaling and optimization
• Hands-on tracking and attribution work with GA4 and GTM, including conversion troubleshooting
• Experience with GMC and product feeds (diagnostics, disapprovals, feed/campaign alignment).
• Cross-functional collaboration with creative/content, IT/development, and localization teams
• Fluent English with strong written and verbal communication skills are required for working with software and developing solutions tailored for international audiences and users

As an advantage:

• 2+ years of experience leading, mentoring, or coaching PPC specialists (reviews, feedback, process improvements)
• Experience running structured testing (creative, audiences, landing pages) and applying learnings
• Experience with Meta Ads and/or Microsoft Ads; Criteo and affiliate networks are a plus

What we offer:

• Extended health insurance
• Flexible benefits (extra holidays or paid GYM)
• Growth & development opportunities
• Employee Purchase Program
• Mental health support program
• Fruits (and ice cream during summer), and refreshments in the office
• Family-friendly workplace
• Celebrations of employee's important life moments
• Team buildings and corporate events

Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.

Find out more about work and life at Trodo! 
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